15 Highly Successful Lead Magnet Examples Grow Your List

But I recommend that instead of typing your next query into the search engine, you start by looking around you. I’ve just explained what lead magnets are and shared these 25 lead magnet ideas you can use in your own campaigns. It’s a sound strategy, but only if your content is really that valuable. While establishing the actual value of your lead magnet is often difficult, it shouldn’t stop you from wanting to maximize it. Would your lead magnet interest a CMO and a university student doing research for their thesis?

I’m not the biggest fan of this approach, though I can see how they could be beneficial for email list building. Speaking of videos, I’ve also seen marketers use video and podcast transcripts being used as lead magnets. This will give your users the chance to make a solid decision whether they want to watch the full video and sign up to your email list. As an additional incentive, provide a quick summary or a short version that can be accessed without paying with email.

Start with one lead magnet that matches your audience, test different popup formats, and optimize based on data. Short, actionable formats—such as checklists, templates, or free trials—often yield the best results. A lead magnet is a free resource offered in exchange for a visitor's contact details—most often, an email address. Templates are another good lead magnet option if you offer a service where customers need templates. A lead magnet offers free value, like a checklist or guide, in exchange for contact info.

For example, a template works great if your audience needs help getting started, while a guide is better for those needing deeper education. Checklists, cheat sheets, templates, and giveaways tend to perform well because they offer instant value without much effort from the user. The best lead magnets are quick to consume, highly relevant, and solve a specific problem. After signing up for access on your landing page, you can send users to a thank you page with a link to instantly download your lead magnet. Moreover, they include a sense of urgency by prompting users to claim the discount before they miss out. When you’re about to leave its website, you’ll see an exit popup with a 35% discount.

Understand Their Raw Material Sourcing

Our AI-powered authoring tool lets you create lead magnets in minutes and with minimal effort, so you can start building your email list today. When creating your lead magnet quiz, you’ll want to come up with your results (i.e. your user personas) first. If you run a subscription or membership service (think regular workout classes, podcasts, or paid newsletters), then you’ll want to consider offering a free trial as a lead magnet.

These are one-page PDFs that provide a list of tips that help your audience achieve a quick win. So, they’re probably very interested in the tools you used to get to where you are. If you give your audience a tool that they keep coming back for you’ll go a long way toward earning their business. Most lead magnets are one-trick wonders (where you just make the world’s most beautiful download and it’s done). With this type of lead magnet, it should be crystal clear to your prospects where and how they can purchase your product.

For content-based lead magnets like checklists, templates, or guides, embedded forms within blog posts often outperform popups. Other lead magnets, like checklists and templates, involve copywriting and graphic design. A lead magnet is an offer like a content piece, free consultation, or other experience valuable enough that prospects will share their email addresses to receive it. As far as lead magnet ideas go, this is a good option as users are already accustomed to handing over their email addresses whenever they start using an app.

• After taking the quiz, you'll need to enter your email to receive the results.
• For example, one of the package’s templates is a script that helps brides communicate the costs and money expectations of their wedding to their bridesmaids.
• You can get started for a few bucks a month, and we’ll create your first popup fast and free if you’d like.
• This lead magnet will attract people who won’t be interested in your advanced techniques, and end up costing you a lot of time and money.
• Popular lead magnet offerings include educational materials, product discounts, and personalized recommendations.

CONTENT CREATION TEMPLATES

In this guide, we’ll take a lead magnet look at the process of creating a lead magnet. Click here to learn more about Thinkific Funnels and get started. From video training to free trials to webinars, you can get really creative with lead magnet ideas for your brand. Their sign-up form also gives the option to receive more resources and invites to events via email, leaving the door open for future lead magnets. A free trial can also be an opportunity to gather feedback from your target audience.

This is where you’ll choose which type of lead magnet you’ll create (e.g., ebook, webinar, template, etc.). This means lead magnets can be worth the effort, assuming you target the right audience and provide a valuable asset. If you’re putting together a simple lead magnet, video can be really valuable. For ActiveCampaign, our 200+ email templates- make for a great place for customers to dive into, and can also double as lead magnets One of its major lead magnets is a collection of ebook templates.

Then, you can combine it with an optin form to collect email addresses. For instance, you can summarize a blog post, converting it into a checklist. Checklists are the highest converting lead magnets because they are easy to digest.

When it comes to digital media, shareability is key. A great way to strike this balance is by creating a bite-sized lead magnet that pertains to one specific topic within your niche. Remember, your lead magnet is the first product of yours that a potential customer will use. It also helps to ensure your lead magnet is well-written (or well-spoken if it contains videos) and totally typo-free. A lead magnet is a great opportunity to establish yourself as an authority within your niche. Use features like Instagram’s poll sticker to understand your audience’s needs and plan your lead magnet.